Judging my work by how my clients move
Training
The gruesome lift in the video is a deficit deadlift.
Imaginary conversations that need context
Ten years of barefoot
Equipment
Rant about town
Our mean and encroached streets
Nutrition
If you’re looking for a neat label to guide you, it’s too late
An evolving gym
TRAP BAR : NEUTRAL GRIP FOR THE WIN
Our all new 2025 trapbar
Our new trapbar in action
Throwback
Industry feelings
The framing and sense of accomplishment in a gym can vary from person to person.
Variety is the spice of life
Second rate citizens
PORTFOLIO THEORY OF EATING
Sport is not fitness
Menus and offerings gone wild
kick the can down the road
Celebrity deaths
Thought experiment
May the force be exerted by you
Say no to things
Make in India, not mimic in India
Mindful movement
The fallacy of the educated consumer
Results matter
What a DEXA scan shows you
Lack of movement epidemic
Look in the mirror
The worth of words
The soul of a gym
Trust deficit
The definition of a win in the fitness industry
Why some people could benefit from whey or a protein isolate : By the numbers
The things we lose when our environment ceases to support random play
With great power comes great responsibility
The important of tolerance
Overfed and under-muscled
Throw the chips under the bus
Strength training is not synonymous with going to a gym
Buyer beware
The efficiency of a food (to give you protein)
How informed we are is paralysing our ability to participate in any action
Pairing sweeteners with appropriate foods
What works for you versus advocating it for others
Lab results
Why I love exercise
How much tech do you need for a good workout?
Lifting in the gym versus lifting in the real world
Pay for experiences. Not for spaces.
The simplest reason to pay for a coach
Shape your environment
The role of FOMO in wanting to move more
The ephemeral trigger event
The great, moderately sized outdoors
Friction for NEAT
Strength in everyday life
Physics envy
When it comes together
Idiot index
Longevity is the easiest pitch.
What does ghee have to do with it.
More than just a skill
Slow death of fast food
Unfamiliar territory
The good old days
Screw corporations
My clients are my product
Imprecise recommendations and the downside of do any movement that you like reco .
You are your counsel
Optimal vs doable
The case for more protein
Visiting cards
Individual judgement versus waiting for a recommendation
Facts not wordplay
Celebs say the darndest things
What does burning calories have to do with it ?
Intent behind manipulating foods
Community is not a buzzword
Not the big city
The inflammation bogeyman
Literal product-market fit.
What’s happening to your muscles
Coaches say the darndest things for marketing
Are 10 minute deliveries the problem or what we are getting delivered in 10 minutes the problem ?
Precision guided habits and skill
Move to heal
Activity for leisure vs activity for necessity
Doctors Without Borders
The hour of training
The fight against nutrition misinformation
There are plenty of reasons to not train:
Thoughts for tokenism
Our guide to single leg squats
Our guide to pull ups
There are three reasons i write.
Conversation with potential client
Getting more from less
Think bites and flavour
The recreational strength athlete
Unconventional choices
The cost of doing nothing
Shilling for mindfulness
Not so great expectations
Why you do what you do
Relationship with food
Clarity of purpose
The right stuff
There were no gyms in ancient India
Sweet nothings
Standing up for your choices
The limitation of labels
Layman questions to ask about any study
Being flexible with your workouts
Blaming on weight training what needs to be blamed on calorie surpluses and your eating habits
It’s easy forget why we train?
Kids and strength training
Things that you don’t control
Quality is an attitude of mind
Coaching never stops being a client facing job. Ever.
You don't matter
Small is good
Self awareness and training expectations
Adaptations don't care what they are called
Silence is golden
Diet culture
Accidental hypertrophy
The moment I stopped lifting weights, all my muscle turned into fat.
‘If I lift weights, I am scared my fat will turn into muscle.’
Making a push and pull rig
Compromise quality of life for opportunity
World protein day
Let's wait for a study to try something?
I find sucker comfort in strength
Using what you know
All the shapes and sizes
Dubious badges of honour
Kids need to be strength training
The voluntary con
Feel the training in your bones
No training no cry
Online coaching is a complicated business
The necessary, unnecessary and the counterproductive
Think beyond walking
Vague generalisations to justify bad habits
The sense of wonder
Hunger is ridiculously complex
I feel full …
Can't forget to forget training
A primer to all the ways your body spends energy in a day
The truth in the loo
The pandering coach
When short on time, move for muscle
Introducing friction where it matters
Why are we here
Consumer culture
The idea of eating well appeals to people much more than actually eating well
The categories of fitness content
The neighbourhood Auntys first pull up
Avoidable stressors
Fast food can be good
What makes you memorable as a coach?
Home is where the business is
Biggest and most often missing piece in the eating puzzle.
Consumption has to moderate or stop
What does desire have to do with it
The equality of all cultures.
The primacy of energy balance
Number one client request:
Giving training a chance
Little boxes
When a human response is the exception not the norm
Something obvious that bears repeating
An ode to zoom
Corporations are the best bad idea we have to organise society and resources
There’s a popular saying; ‘Do your own research’ or ‘Do your homework’ or ‘Figure out what works for you’
Imaginary conversations that I know people have had: I used to lift weights in college but the moment I stopped lifting weights all my muscle turned into fat. I put on more weight.
Imaginary conversations I know people have had: the perfect plan
Imaginary conversations I know people have had: ‘I have very slow metabolism. I have put on so much weight after my holiday binge’.
Goals evolve
Never has there been a more accurate graph.
The value and context of an exercise
The difference between coaching, instruction and motivation
Why the tool matters
The distinction between coaching and training
Time is such an absolutely odd construct. Especially when it is forced.
Noise
Muscle misnomers
Celebs are full of shit
Practical portion control
Stop listening to your body
The most unlikely business advantages (for a gym)
Corporations are full of shit
Motivation is often messy
Taking pride in being a coach
The right price for a gym membership
Constraints
Not everyone is going to love how you sound or coach
Sustaining a training habit
A different angle
They tuk our jubs
A higher standard
You don’t remember the tech. You remember 𝐡𝐨𝐰 𝐛𝐨𝐫𝐞𝐝 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞.
If I lift weights, I am scared my fat will turn into muscle.
Movement as medicine : getting the dosage and prescription right
Stupidly basic question to ask your coach
Gym equipment as art?
The things you can do 100 percent of the time
Love for online training
The best bad idea
Climbing stairs is underrated
Gym equipment: more a design landfill, less a playground
Not enough love for muscle contractions
The aesthetic ideal is not the athletic ideal.
Loss of context
Attitudes, inaction, deferred pain and consequences
The more the merrier
Are companies going overboard with the protein craze ?
Who needs a protein supplement
For the love of coaching
An ode to the G-shock
Pull, chin, boomerang, ladder gadget. Made for my weird choices.
You don’t matter
Morality of calorie awareness
More tools, more options
Time and energy
NEAT is non-negotiable
Clean, green, lean and completely fictional. The only way out is less.
Standalone dip stands
Paralysed and frozen by the abundance of opinions and information
Acting on a label
A more nuanced idiot’s take on Ectomorphs, Endomorphs and Mesomorphs.
Metabolism madness
The coaching imperative : Make gyms fun
Empty authority
Tolerance vs optimal
Feelings are the enemy of sustained progress
Right for you
Boomerang bar
No GDP, no cry
All or something
Motivation is messy
A personal story
T-bell's
Finding pride in being a coach
Lowball. Low expectations.
Farmers carry handles
Price is what you pay. Value is what you get.
Patience
Move for fun