Our gym is a constantly evolving space.
Every 2-3 years, it looks entirely different.
Not in a cosmetic sense.
Maybe that too. Like having to shut our south side to shield the inhabitants in the crumbling, ill-kept building next door from being woken up at 5:30 am.
But the mix of toys reflects our coaching tools, skill set and exercise-selection toolkit.
Here’s a pic a client pinged me from 2016. Yup, she’s still training with us. Retention is my way of keeping our marketing spend next to zero.
But there’s barbells, a squat rig, sleds, trapbars, dip stands, rings and kettlebells.
And that’s pretty much it.
And it was still a very fun place to train. People got very strong. And they loved to show up.
Today we’ve got 8 times as many tools. It’s not to impress. But it’s to simply improve the odds of making any person, regardless of constraints, much stronger.
We have way more 60-somethings, kids, folks with arthritis and weight-hungry 20-something’s lifting at our gym.
And we can cater to all of them with our toolkit better than i could 5-8 years ago.
And i am certain we will add/remove and evolve more in the next ten.
They key has always been to ask what’s the most comfortable way for this client to move and progress. And never to constrain the client by asking how can i get this client to move best with this one tool I have and love.
