I’ve said this many times and I’ll say it again: celebs will endorse anything if the price is right. And even if they would never be caught within kilometers of the crap they’re selling you.

First up, government needs to do nothing more than make sure our food won’t kill, poison, injure or maime us. I have zero faith in our governments or anyone in their employ telling me what to eat or how much to eat.

And the title of celebrity nutritionist is pursued and embraced by those with a peculiar kind of talent or ambition. The talent for recommending supplements no one needs because they get a cut, the talent to recommend obscure foods, the talent for needlessly excluding food groups, the talent for inculcating unhealthy fear and loathing of foods , and of course generally saying and doing unsustainable things because it garners attention. And it’s not because they do not know what sustainable or pragmatic looks like. They just know that people will not lavish you with attention if you say sensible and pragmatic things.

If you buy or consume anything based on watching a celebrity speak highly about it, I have a Byjus course and a reliable Ola scooter to sell you.