A recent study published in The Lancet Global Health identified a concerning trend in India: a significant increase in physical inactivity among adults. The research found that nearly half (49.4%) of the adult population in India do not meet the World Health Organization's (WHO) recommendations for physical activity. This figure reflects a substantial rise from just over 22% in 2000. Furthermore, the study highlights a gender disparity, with women (57%) being more likely to be physically inactive compared to men (42%). The report warns that if these trends continue, an estimated 60% of Indian adults could be classified as physically unfit by 2030, potentially leading to increased health risks associated with a change in lifestyle.
Did the Lancet estimate of inactive Indians surprise you?
If it did surprise you, what did you decide to do?
Have a conversation about it?
But conversations and knowledge that result in no action is pointless
There is ample evidence that we overthink our decision to act.
We want the right gym, right coach, right experience, right ambience and all our friends in the same place at the same time.
This unrealistic desire for fitness to be a social experience replete with all the trappings of a premium consumer experience like a night out, a day in a theme park or a terrific meal ignores one key issue:
You need to move every single day. It’s a skill. It turns into an experience you enjoy only if you invest time into the skill.
You don’t stop brushing your teeth if you have a different tooth paste.
You figure out how to wipe your backside after using the toilet even if your preferred tool of choice is not available.
Takeaway
Most consumers know enough about what is amiss. Protein, veggies, sleep, lifestyle, toxic urban life, breaks, too much sitting, too much work.
The will to act is missing. And we wait for the right ‘purchase’ or ‘product’, ‘experience’ or ‘moment’ to conjure the will to act. It’s not going to happen. Movement needs a little time and attention.
You can’t ever have fun doing something you never spend anytime doing.
