I refuse to offer quarterly, half yearly or annual memberships.

And I definitely won’t discount my monthly fee.

I know coaches and gym memberships are not accorded the gravitas of lawyers, doctors or accountants.

And we shoot ourselves in the foot with discounts, a lack of seriousness about the work, poor communication and basement pricing that does not scream credibility or integrity.

We have to demand it. By drawing lines, establishing boundaries and being absolutely professional about time and scope of our job.

The choice of monthly fee might seem steep or quixotic versus a discounted annual fee. But clients realise it’s value when they realise they are actually using the service everyday. They learn to train and the utility of using all the gadgets in the gym.