Literal product-market fit.
Copying and pasting designs is a recipe for fabricating uncomfortable lifting implements. Dip stands, squat racks, pull up bars, safe..
Industry feelings
What’s happening to your muscles
It’s not funny how far our understanding of how muscles work and grow has progressed in the last 20 years. Few do a better job than Chris Beardsl..
Coaches say the darndest things for marketing
It’s easy to forget who your customer is and what they want from you. Especially when you are compelled to compete for attention. The easies..
Nutrition
Are 10 minute deliveries the problem or what we are getting delivered in 10 minutes the problem ?
There’s outrage over 10 minute deliveries. There’s snapshots of Japanese fast food with boiled egg sandwiches and fresh sushi on the 7/11 store shelve..
Training
Precision guided habits and skill
Precision guided habits and skill versus generic goals and resolutions I am going to workout everyday Versus I will do 10 push ups ever..
Move to heal
Far too often medical professionals recommend rest and inactivity as tools for recovery from non-traumatic injuries. This approach is clearly cou..
Activity for leisure vs activity for necessity
Do you enjoy brushing your teeth? How about cleaning your car? Using the rest room? There are things we do not because we want to. Not ..
Doctors Without Borders
I know everybody wants to build big muscles. Even I was like that. I loved bodybuilding. I used to participate in all these contests, but there's noth..
The hour of training
We have 2 coaches handle groups of 10-20 people. Multiple times a day for an hour each time. A common question: How do we create an individu..
The fight against nutrition misinformation
Who should be allowed to talk about food, eating and nutrition. I got a bachelors of science degree in biotechnology. I was far from the best stu..
