Make in India, not mimic in India
Here’s a simple reason for an Indian/sub-continent brand to exist in the exercise space. Not just a brand that mindlessly imports equipmen..
Equipment
Industry feelings
Mindful movement
Natural movement versus movement designed with a very specific outcome in mind There’s an entire cottage industry dedicated to teaching humans to..
The fallacy of the educated consumer
It is not the information that makes the difference, but better use of information through better judgment. We are not all equally gifted or talented...
Nutrition
Training
Results matter
We loathe to advertise results. Don't get me wrong. Results matter A LOT. But here’s how we define what it is NOT: * Kgs/pounds lost* Before and ..
What a DEXA scan shows you
Results matter. All the content you consume, all the activity you take on, the protein shakes, gym fees, equipment purchases and nutrition habits you ..
Lack of movement epidemic
85 per cent of girls and 78 per cent of boys get less than the 1 hour of recommended activity level a day. -WHOWe don't move enough. There are more ca..
Look in the mirror
What does it tell us about ourselves and our consumer culture when an influencer can surprise you by telling you that foods that you eat every single ..
Rant about town
The worth of words
I don't like words that hide the truth. I don't words that conceal reality. I don't like euphemisms, or euphemistic language. And American English is ..
The soul of a gym
The equipment? The coaches? The workouts? The amenities? The community? How you felt after working out? Takeaway I ..
Trust deficit
Why do we let celebs make us believe a product or service is good for us. Tobbacco, shoddily built real-estate and automobiles, terribly crafted educa..
