Industry feelings
Screw corporations
Apple doesn’t care about you personally in the least tiny bit, and if you were in their way somehow, they would do whatever their might — effectively ..
My clients are my product
I have been coaching for 13 years. My client count is well over 2000 clients. Not every single client who has paid me to coach them is still working w..
You are your counsel
What makes us fragile is that institutions cannot have the same virtues (honor, truthfulness, courage, loyalty, tenacity) as individuals.Taleb We..
Visiting cards
I have never had or used a visiting card in the last decade of running a gym. In my line of work, before a word is spoken, a pitch is made or any..
Community is not a buzzword
I’ve always struggled to articulate why I feel like I don’t operate in the same industry as Cult, Golds Gym,24/7, Anytime Fitness or any other gym tha..
Literal product-market fit.
Copying and pasting designs is a recipe for fabricating uncomfortable lifting implements. Dip stands, squat racks, pull up bars, safe..
What’s happening to your muscles
It’s not funny how far our understanding of how muscles work and grow has progressed in the last 20 years. Few do a better job than Chris Beardsl..
Coaches say the darndest things for marketing
It’s easy to forget who your customer is and what they want from you. Especially when you are compelled to compete for attention. The easies..
Doctors Without Borders
I know everybody wants to build big muscles. Even I was like that. I loved bodybuilding. I used to participate in all these contests, but there's noth..
Conversation with potential client
Client: after a couple of months, I should be able to train by myself at any gym of my choice ? Me: Yes but here’s the deal.. The norm is yo..
