It should terrify us and sadden us that tales of good customer service make for such a heartwarming stories. It should not be this rare for one to have a productive interaction with a person to troubleshoot or deal with an issue one has with a product or service they purchased.

AI maybe the future but at the moment it makes for a horrible experience. I just give up and close the window. There maybe exceptions but I am yet to encounter it.

Or maybe AI can narrow down the issue and put you onto a relevant human to solve it? I have no clue what the future holds.

What I’ve tried to do is template or FAQ all the common issues into blogs, posts or on my site. And when the client finally speaks to me, it’s usually about their individual context and concerns.

We’ve tried CRM’s and they’re usually quite onerous. It feels like you need to hire a manager for a CRM tool. WhatsApp has interesting tools to label and tag clients which is what we use.