My clients are my product

I have been coaching for 12 years. My client count is well over 2000 clients. Not every single client who has paid me to coach them is still working with me. 

The more important question: Did they learn enough from me to make lasting habits that incorporate training consistently and eating mindfully. The honest answer is not enough clients made the habits stick. And I know this is an industry problem. 

Takeaway 

* As a coach, I need to ease clients into a few habits at a time. The shock and awe approach of ‘here are 20 habits for success’ approach is guaranteed to fail. 
* Presentation is just as important as substance. I may have the greatest exercise selection and program writing capacity. But if I cannot convince clients to do the program or sign up with me, my skills are dead in the water. 
* Presentation means effective communication. Are you as clear as you think you are? 
* To use Akio Morita’s words: -We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, and make sure we’re there, ready. -
A good coach is perceptive if a client is having a good time and enjoying a program. But an effective coach ensures a client’s program includes adaptations they need. A client should marvel at their new found physical capacity. 
* The client is both my product and my customer. I am not selling my gym, community, service, equipment or coaching skill. I am selling my client the promise of what they can be 6 months or a year from now. When they get there, they should want more !